A Digital Marketing Company
Video Marketing
What is video Marketing ?
The definition of video marketing is not complex. It’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
If a photo’s worth a thousand words, then how much more valuable is the video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
How Video Marketing Works ?
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data-driven, so you’ll want to monitor various metrics and track customer engagement.
To develop your video marketing strategy, you’ll want to :
- Allocate resources : You’re going to need to designate some budget for video at the least, decent equipment, good editing software, and a video marketing guru (or, better, team) – as well as time to create it. That’s where we come to your rescue, we do all those stuff for the growth of your business.
- Tell your stories : Storytelling has never been as important as it is in the video, so get brainstorming: What stories do you want to tell? How will you tell them? We will guide you with all of these keeping your brand and its values intact.
- Engage : It’s not enough to simply tell your stories; you must engage your audience while you do so. How will you make your stories interesting? What will hook your audience? These are the strategies that we have specialized in.
- Keep it short : There’s no set length for marketing videos (although there are recommendations), but the general rule is that shorter is better. Be ruthless with your editing. Cut, cut, cut out everything extraneous. Attention spans are short, so make the best of what you get or a better option is to hand it over to us and we’ll take care of it.
- Publish : Publish your videos far and wide – embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. Then, promote, promote, promote.
- Analyze : Track metrics and stats, to determine which videos do the best – and since it is not a one-time task, so we’re going to do it all for you.
Why Include Video in Digital Marketing ?
- Video is a Gold Mine for SEO : It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.
- Video Boosts Conversion Rates : A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product. See a sample product explainer video below.
- Video is Easily Accessible : There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are cost-effective.
- Video is Effective : Studies show that retention rates for information that is both seen and heard are as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
- Video is Emotional : Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text.
How video marketing can help you in your Business ?
The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data:
- Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you are, allowing customers to peer behind the curtain and get to know your brand.
- Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can affect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
- Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average of 65% of that information three days later.
- In 2017, video content will account for an estimated 74% of all online traffic. Your customers love videos. Would-be customers also love video, which means good video marketing can attract new visitors.
- Email subject lines that include the word “video” see a 19% increase in open rates and a 65% boost in click-throughs.
- Four times as many customers would prefer to watch a product video than to read a product description.
There are various video marketing practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align with your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals? The bottom line, overall strategy, and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, it’s the cornerstone of your brand’s marketing efforts. Ultimately, It is hard to manage a business and at the same time do all these tactics for the online presence of your business. Therefore, we are here to take all of your burdens to manage the digital marketing of your company.
Luxveller supports clients with marketing and brand strategy development every day. We help people refine their brand messaging as well as their visual brand identities and then make sure those are consistently employed across every customer touchpoint. Explore the pages below to review our portfolio of branding and marketing strategy services. An effective brand strategy creates a unique identity and differential that separates you from the competition.
Brand development is identifying your singular voice and the reasons your company exists. It’s the craft of making your unique value unmistakable. At Luxveller, we take the time to thoughtfully map out a brand strategy that communicates who you are. Every project starts with informative conversations with our experts so we can understand you, your audience, and your space in the market.
The most difficult part of brand development is looking at your current brand objectively and ditching your comfort zone. We act as both a brand consultant and a team member to push past hurdles and render your audience. Our brand strategy services pair well with marketing research services, social media marketing, and more. Whatever you need to define and elevate your brand is served by us.
Upon securing our services, luxveller team performs an initial branding audit, which is critical for determining how customers perceive your company. This process allows us to flesh out a clear vision of where you are and where you want to go. In the end, you’ll have more concrete ideas and a better ability to define what you’re trying to accomplish.
Types of brand strategy
A product that’s well-received by a target audience can transform a business. As consumers become savvier, businesses need to become more strategic in their branding efforts to ensure their products and services are met with high demand. When it comes to branding strategies, there is no one-size-fits-all option. Your marketing team should brand your products and services with a strategy that aligns with your business’s values and resonates with your customers. Here are five different types of branding strategies your company should consider.
Company Name Branding
Well-known brands leverage the popularity of their company names to improve brand recognition. Logos, slogans, packaging, or colours are generally recognized by consumers in association with the business as a whole. For instance, companies like Coca-Cola, Tylenol, and Porsche rely on company name branding to engage with their audiences.
Individual Branding
Large companies with a variety of well-known products may opt for an individual branding strategy by giving each product its brand name. For example, Apple is the parent company but relies on an individual branding strategy to market its different brands such as Mac, iPhone, or iPad.
Motive Branding
Sometimes a company will rely on an overall feeling or attitude to market its products and reflect its business. This branding strategy brings the business to life by marketing a larger feeling to create an emotional connection between the brand and its customers. Brands such as Nike use attitude branding not only to sell athletic shoes but also to promote a healthy lifestyle that aligns with its infamous slogan, “just do it.”
Brand Extension
An existing strong brand may decide to extend its success into a new venture with effective use of a brand extension strategy. Many clothing companies use brand extension strategies to launch a new line of shoes, fragrances, or accessories. The products may be different, but the brand identity stays the same.
Private-Label Branding
Successful store brands may use private-label branding strategies to compete with larger retailers. For example, supermarket chains such as Kroger produce cost-effective brand options for specific food items.
Cultural Branding
Cultural branding seeks to build a positive shared identity and reputation for the peop le living in a particular place or of a specific nationality. It is closely linked to geographic branding. The two types of branding go hand in hand – a place’s geography influences the culture of its people, and human activities affect the place. New York City, the “city that never sleeps,” is known as the world’s financial and commercial capital. But it is also one of the world’s cultural centers, influencing music, entertainment, fashion, and art worldwide. The people who live there have a reputation for living a hectic, fast-paced lifestyle. Again, companies can tap into cultural branding to boost sales. Take the example of Savile Row. The street is world-renowned as a place where rich British people go to get their suits. The tailors Gieves and Hawkes leveraged this cultural and geographic association to grow their business in mainland China.
Retail Branding
Retailers are the stores we all engage in our day-to-day lives. Many retailers sell products from many different manufacturers. In a supermarket, for example, you’ll find similar products from competing brands side by side on the shelf. Others sell only their own branded products. Retailers strive to create a distinct brand for themselves. This is called retail branding. One of the most famous examples of an instantly recognizable retail brand is Apple. Their stories are often architectural works of art. The stores’ aesthetic design reflects the importance of good design for the company’s products. Retail branding is complex because stores have layered objectives. For example, Amazon has a trendy bookstore in Seattle, which bears little resemblance to the enormous warehouses where most of its products originate.
How to develop a brand strategy ?
First impressions can often make or break a business. Without proper brand management, your business could be giving potential clients or customers the wrong idea. With proper brand management services, you can begin to put your best foot forward. Our Marketing’s dedicated team will use our expertise to help you establish your identity and design the right messaging to promote your brand. Our comprehensive branding services include proper logo design, Taglines, brand interactions, etc. Your brand tells prospective customers exactly who you are and what you do. We make sure this branding process is done correctly.