BRAND STRATEGY

Luxveller supports clients with marketing and brand strategy development every day. We help people refine their brand messaging as well as their visual brand identities and then make sure those are consistently employed across every customer touchpoint. Explore the pages below to review our portfolio of branding and marketing strategy services. An effective brand strategy creates a unique identity and differential that separates you from the competition.
Brand development is identifying your singular voice and the reasons your company exists. It’s the craft of making your unique value unmistakable. At Luxveller, we take the time to thoughtfully map out a brand strategy that communicates who you are. Every project starts with informative conversations with our experts so we can understand you, your audience, and your space in the market.
The most difficult part of brand development is looking at your current brand objectively and ditching your comfort zone. We act as both a brand consultant and a team member to push past hurdles and render your audience. Our brand strategy services pair well with marketing research services, social media marketing, and more. Whatever you need to define and elevate your brand is served by us.
Upon securing our services, luxveller team performs an initial branding audit, which is critical for determining how customers perceive your company. This process allows us to flesh out a clear vision of where you are and where you want to go. In the end, you’ll have more concrete ideas and a better ability to define what you’re trying to accomplish.

Types of brand strategy

A product that’s well-received by a target audience can transform a business. As consumers become savvier, businesses need to become more strategic in their branding efforts to ensure their products and services are met with high demand. When it comes to branding strategies, there is no one-size-fits-all option. Your marketing team should brand your products and services with a strategy that aligns with your business’s values and resonates with your customers. Here are five different types of branding strategies your company should consider.

Company Name Branding

Well-known brands leverage the popularity of their company names to improve brand recognition. Logos, slogans, packaging, or colours are generally recognized by consumers in association with the business as a whole. For instance, companies like Coca-Cola, Tylenol, and Porsche rely on company name branding to engage with their audiences.

Individual Branding

Large companies with a variety of well-known products may opt for an individual branding strategy by giving each product its brand name. For example, Apple is the parent company but relies on an individual branding strategy to market its different brands such as Mac, iPhone, or iPad.

Motive Branding

Sometimes a company will rely on an overall feeling or attitude to market its products and reflect its business. This branding strategy brings the business to life by marketing a larger feeling to create an emotional connection between the brand and its customers. Brands such as Nike use attitude branding not only to sell athletic shoes but also to promote a healthy lifestyle that aligns with its infamous slogan, “just do it.”

Brand Extension

An existing strong brand may decide to extend its success into a new venture with effective use of a brand extension strategy. Many clothing companies use brand extension strategies to launch a new line of shoes, fragrances, or accessories. The products may be different, but the brand identity stays the same.

Private-Label Branding

Successful store brands may use private-label branding strategies to compete with larger retailers. For example, supermarket chains such as Kroger produce cost-effective brand options for specific food items.

Cultural Branding

Cultural branding seeks to build a positive shared identity and reputation for the peop le living in a particular place or of a specific nationality. It is closely linked to geographic branding. The two types of branding go hand in hand – a place’s geography influences the culture of its people, and human activities affect the place. New York City, the “city that never sleeps,” is known as the world’s financial and commercial capital. But it is also one of the world’s cultural centers, influencing music, entertainment, fashion, and art worldwide. The people who live there have a reputation for living a hectic, fast-paced lifestyle. Again, companies can tap into cultural branding to boost sales. Take the example of Savile Row. The street is world-renowned as a place where rich British people go to get their suits. The tailors Gieves and Hawkes leveraged this cultural and geographic association to grow their business in mainland China.

Retail Branding

Retailers are the stores we all engage in our day-to-day lives. Many retailers sell products from many different manufacturers. In a supermarket, for example, you’ll find similar products from competing brands side by side on the shelf. Others sell only their own branded products. Retailers strive to create a distinct brand for themselves. This is called retail branding. One of the most famous examples of an instantly recognizable retail brand is Apple. Their stories are often architectural works of art. The stores’ aesthetic design reflects the importance of good design for the company’s products. Retail branding is complex because stores have layered objectives. For example, Amazon has a trendy bookstore in Seattle, which bears little resemblance to the enormous warehouses where most of its products originate.

How to develop a brand strategy ?

First impressions can often make or break a business. Without proper brand management, your business could be giving potential clients or customers the wrong idea. With proper brand management services, you can begin to put your best foot forward. Our Marketing’s dedicated team will use our expertise to help you establish your identity and design the right messaging to promote your brand. Our comprehensive branding services include proper logo design, Taglines, brand interactions, etc. Your brand tells prospective customers exactly who you are and what you do. We make sure this branding process is done correctly.