A Digital Marketing Company
Influencer Marketing
What is Influencer Marketing ?
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
At Luxveller, we understand the importance of KPIs and reporting, and with our data-driven approach Influencer Marketing is the perfect way to communicate your brand’s story whilst proving ROI.
Using our in-house proprietary tool, we’re able to provide insights on audience analysis, True Engagement Score and brand suitability to ensure brands work with influencers that match their ambitions and messaging from start to finish. Whether you’re integrating influencer marketing into an existing content marketing strategy or starting from scratch, we’ll help you decide which social media channel is the best way to promote your brand.
As an influencer marketing agency, we want you to get it right, so by creating a True Engagement Score you can ensure your investment will be worth it. From vloggers to celebrities, there’s an influencer for everyone.
How influencer marketing can help us in our business ?
Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.
Conventional digital marketing no longer works. A huge 66 percent of customers are overwhelmed by too many online marketing messages, and 20 percent of consumers would boycott a brand because of excessive ads. Marketers should care about influencer content because it provides the perfect cure for “ad fatigue” and, unlike traditional ad campaigns, delivers authenticity.
- Build credibility and word of mouth : We work with influencers all over the world to ensure that you don’t get just another sponsored post – but meaningful content that builds brand awareness and credibility. We collaborate with influencers and work with them as content creators – not like a billboard on a social media feed.
- Increase Purchase intent : Influencer marketing can help you shortcut the purchase funnel that shoppers go through. People usually spend a significant time researching online before making a purchase. Influencer marketing can help your brand jump over this step by providing aspiration and credibility.
Smart brands are combating this by using influencer marketing to create an ongoing conversation with consumers, recognizing that they are influenced by different people, at different times, in different ways. Instead of diminishing returns from digital advertising, brand social and content marketing, influencer marketing goes past reach and clicks to continuous engagement and conversations that drive commerce, giving you metrics that matter and align with your business goals, such as :
- Attracting new customers
- Increasing repeat purchases
- Driving customer loyalty
- Maximizing customer lifetime revenue
Consumers want authentic voices, not faceless sales executives who use the same old tricks. Marketers can’t ignore influencer marketing any longer: content creators have the power to drive business growth and deliver authenticity that engages with audiences. Imagine—thousands of voices having authentic conversations about your brand that hold sway in a way your voice alone never could. That’s the power of influencer marketing.
How to identify influencers in your niche ?
Influencer marketing is a 1.7 billion dollar industry and social media influencers have been revolutionizing social commerce. Finding ideal influencers in your niche is crucial to make sure that your product is reaching the right audience. Before you go ahead finding influencers in your niche, here are few questions that you need to answer:
Where is your target audience ?
You have to know where your target audience is looking for your products before you begin influencer marketing. Is it Instagram or Twitter or Pinterest or blogs or any other platform? Write the top platforms where your audience is more active.
What is your influencer marketing budget ?
According to research, 75% of brands spend more than $25k on influencer marketing. Having said that, there are also nano influencers who can be happy to promote your product in exchange for a product or negligible amount. So, set an influencer marketing budget and then find influencers who fit within your marketing budget.
Given the prerequisites of beginning an influencer campaign, let’s look at 2 quick techniques of finding influencers in your niche :
- Find Influencers in your Niche using Hashtags: Hashtags is one of the simplest ways to find influencers on any social media platform. For example, if you’re on Instagram and you’re looking for jewelry influencers, this is what you do: Type #jewelryblogger on your Instagram search. You can also check for other hashtags like #jewelryinfluencer, #jewelrlover, etc. Click on some of the recent posts and analyze if the Instagram account belongs to an influencer or not.
- Pinpoint Top Influencers in your Niche using Google Search: Many bloggers and articles have updated lists of top influencers in every niche. For example: if you just type “top fashion bloggers on Instagram” you will get several articles with the best influencers in the fashion industry.
Want to go ahead with it? We will find the right influencers for your campaign !
We use specific tools and tactics to find the right influencers for your campaign. Our due diligence reveals if their audience is real and is your ideal target audience. We also check that your competitors aren’t already attached to these influencers and ensure that other campaigns like yours have been done successfully by these influencers.